Life coaching is about transforming lives for the better. Maximising the reach and impact of life coaching is therefore clearly in the interests of our world as a whole. Despite that, Bill argues that efforts to do so are hampered by issues that fall loosely into two 'buckets'. In this podcast he deals with the first of the two 'buckets' he has identified. In this, Part 2, in the series, he deals with the second of the two 'buckets' he has identified. This has to do with the general lack of appreciation of what it takes to become a life coach.